Dubai Real Estate Market Insights
Emaar Dominates Dubai Property Sales with AED 4.1 Billion in September 20266
Emaar Leads Dubai Real Estate with AED 4.1 Billion in Sales – September 2026
Emaar strengthens its market leadership with 1,021 property transactions, record secondary sales, and strong demand for luxury homes across Dubai in September 2026.
Key Takeaways
- AED 4.1 Billion in Sales: Emaar recorded 1,021 property transactions in September 2026.
- Secondary Market Leader: Generated AED 2.96 billion in secondary sales, representing 27% of Dubai’s secondary sales value.
- Luxury Market Leader: Recorded 36 transactions for properties valued at AED 10 million or more.
- Premium Property Values: Emaar properties averaged AED 2,268 per sq. ft., approximately 25% above Dubai’s market average.
- Top-Performing Communities: Dubai Creek Harbour led Emaar’s listed communities with AED 1.09 billion in sales, followed by Dubai Hills Estate at AED 880 million.
QUICK ANSWER:
Emaar led Dubai’s real estate market in September 2026, recording AED 4.1 billion in sales across 1,021 transactions. Its strong secondary-market performance, luxury property sales, and demand across premium communities reinforced its position as one of Dubai’s leading property developers.
Dubai Real Estate · September 2026
Emaar Strengthens Its Position in Dubai’s Property Market
An overview of Emaar Properties’ reported sales performance, secondary-market leadership and luxury property transactions.
Dubai’s real estate market continues to attract investors, homeowners and international buyers, with established developers playing a significant role in shaping market confidence. In September 2026, Emaar Properties emerged as Dubai’s No. 1 developer by sales value, recording AED 4.1 billion in combined primary and secondary property sales across 1,021 transactions.
The performance highlights Emaar’s presence across Dubai’s residential property market, from premium apartments and luxury homes to established master-planned communities. Its reported leadership in secondary-market sales and transactions involving properties valued above AED 10 million further demonstrates activity across different buyer segments.
For investors and real estate professionals, these figures provide insights into buyer demand, resale activity, luxury property transactions and the communities attracting investment.
Market takeaway: Emaar’s reported September
performance highlights the importance of both established
residential communities and the luxury property segment in
Dubai’s real estate market.
01 · Sales Performance
AED 4.1 Billion in Sales: Emaar Leads Dubai in September 2026
Emaar recorded substantial combined primary and secondary property sales, supported by 1,021 transactions.
Emaar Properties recorded approximately AED 4.1 billion in combined primary and secondary property sales during September 2026. The supplied figures demonstrate the developer’s ability to attract buyers across newly launched properties and homes in established communities.
Performance Dashboard
Emaar’s Key Market Figures
AED 4.1B
Combined Sales Value
Primary and secondary sales, rounded
1,021
Property Transactions
Reported September 2026 activity
#1
Secondary-Market Sales
Reported developer ranking by sales value
#1
Luxury Transactions
Reported ranking for properties valued at AED 10M+
AED 1.18B
Primary Sales Value
Reported new-property sales
AED 2.96B
Secondary Sales Value
Reported resale-market activity
36
Luxury Deals · AED 10M+
Reported transactions during September
27%
Secondary Sales Share
Reported share of Dubai’s secondary sales value
13%
Reported Market-Share Growth
June–September period, as supplied
Data note: The supplied primary and secondary
sales figures total AED 4.14 billion, consistent with the
rounded headline figure of AED 4.1 billion. All figures and
rankings in this report are based on the supplied
September 2026 market data. The 13% market-share growth
figure requires confirmation of its underlying calculation.
The results indicate that Emaar’s market presence extends beyond newly launched developments. Established residential communities also contribute to resale activity, allowing investors to evaluate both off-plan purchases and properties in completed neighbourhoods.
02 · Resale Performance
Secondary-Market Sales Reach AED 2.96 Billion
Established properties and completed communities remain an important part of Emaar’s reported sales performance.
One of the most notable highlights was Emaar’s reported position as Dubai’s leading developer by secondary-market sales value. The developer recorded AED 2.96 billion in secondary sales during September, reportedly accounting for 27% of Dubai’s total secondary sales value.
The secondary market consists of properties resold by existing owners rather than purchased directly from a developer as new inventory. This segment is relevant to investors evaluating rental income, established communities and properties with a transaction history.
Investor Perspective
Why Secondary-Market Performance Matters
Established Community Appeal
Buyers can evaluate completed infrastructure, amenities, transport connections and the surrounding neighbourhood.
Investment Flexibility
Investors can compare ready properties, prevailing resale prices and potential rental income before committing to a purchase.
Potential Market Liquidity
Active transactions may provide owners with more opportunities to sell when market conditions, demand and pricing align.
Greater Property Visibility
Buyers can often inspect completed homes, assess their condition and evaluate the surrounding community before making a decision.
However, high sales value alone does not guarantee future price appreciation or an immediate resale opportunity. Investors should also evaluate service charges, rental demand, purchase costs, comparable transactions and the property’s individual location.
Market Read
Established communities remain an important part of the investment equation.
Emaar’s reported secondary-market performance highlights resale activity in completed communities. For individual buyers, the investment decision should still be based on comparable prices, property condition, rental prospects and total ownership costs.
03 · Luxury Real Estate
Emaar Leads Dubai’s Luxury Property Market
The developer reportedly recorded 36 transactions involving homes valued at AED 10 million or more.
Emaar ranked first in the reported category of luxury home transactions valued at AED 10 million or more, recording 36 deals during September 2026.
Luxury properties attract a distinct group of buyers, including high-net-worth individuals, international investors and homeowners seeking premium locations, larger living spaces and exclusive residential experiences.
Dubai’s luxury property segment offers several characteristics buyers commonly consider, including waterfront views, golf-course surroundings, private outdoor spaces, premium facilities and proximity to business and lifestyle destinations.
Emaar Communities
Where Luxury Buyers May Look
Examples of Emaar communities with different residential settings and property types.
Downtown Dubai
Premium urban residences, city views and proximity to major retail, dining and lifestyle destinations.
Dubai Creek Harbour
Waterfront-oriented residential living, contemporary apartments and views of the surrounding skyline.
Dubai Hills Estate
A master-planned community offering residential options around green spaces, golf facilities and community amenities.
Arabian Ranches
Established suburban living with villa-oriented neighbourhoods and family-focused community spaces.
Buyer Considerations
What This Means for Luxury Buyers
The reported 36 transactions suggest activity in Emaar properties priced above AED 10 million. For buyers considering this segment, the most important factors extend beyond the developer’s overall sales performance.
Property orientation, views, layout, privacy, building quality, community facilities and resale demand can all influence an individual property’s investment prospects.
Buyers should also distinguish between transaction volume and transaction value. A relatively small number of high-value properties can contribute substantially to a community’s total sales value.
Luxury Market Insight
A developer’s ranking is a starting point, not a substitute for due diligence.
Emaar’s reported luxury-market ranking provides a useful indicator of activity in the AED 10 million-plus segment. Each acquisition still requires independent valuation, comparable-sales research and a careful assessment of the property’s location, costs and potential demand.
04 · Price Positioning
Emaar Properties Record Prices Above Dubai’s Average
The supplied September data indicates a difference between Emaar’s average sales price per square foot and the overall Dubai market average.
Another significant finding from the supplied September data is the difference between Emaar’s average sales price per square foot and Dubai’s overall average.
Emaar Properties
AED 2,268
Reported average sales price per square foot.
Dubai Market Average
AED 1,818
Reported average sales price per square foot.
Price Comparison
Approximately 24.8% Above the Dubai Average
Based on the supplied figures, Emaar’s average sales price per square foot was approximately AED 450 higher than Dubai’s overall average, representing a difference of about 24.8%, or roughly 25%.
This difference reflects the positioning of Emaar’s portfolio, which includes established master-planned communities, premium residences and properties in sought-after locations.
However, the comparison should be interpreted carefully. Average prices can vary considerably according to property type, size, age, location, views and the proportion of premium properties sold during a particular period. The difference does not necessarily mean that comparable Emaar homes will outperform every other property in Dubai.
Practical Investment Approach
Compare Like With Like
For investors, the more useful approach is to compare similar properties within the same community and segment. A one-bedroom apartment in Downtown Dubai, for example, should be assessed against comparable apartments rather than against villas or properties in a different district.
Property Type and Size
Compare similar apartment or villa configurations, usable areas, layouts and property conditions.
Location and Views
Consider the building, floor, orientation, views, nearby facilities and local accessibility.
Ownership Costs
Include service charges, maintenance, transaction costs and other expenses when evaluating returns.
Rental and Resale Demand
Review comparable rents, achieved resale prices, vacancy assumptions and the property’s target tenant or buyer market.
Final Market Read
Market leadership matters. Individual property fundamentals matter more.
Emaar’s reported September 2026 figures highlight its presence across primary sales, secondary transactions and luxury homes. Investors should use these market indicators alongside independent valuations, comparable transactions and property-specific financial analysis before making an investment decision.
Disclaimer: This article is for informational
purposes only and does not constitute financial or investment
advice. The market figures, rankings and transaction data are
based on information supplied for September 2026 and have not
been independently verified. Market conditions and property
performance may change. Actual prices, rental income, costs
and investment returns vary by property and market conditions.
Readers should conduct independent due diligence before making
property investment decisions.
05 · Community Performance
Dubai Hills Estate Leads Secondary Sales Value
An established master-planned community featuring residential developments, green spaces, golf-course surroundings and lifestyle amenities.
Dubai Hills Estate emerged as Dubai’s No. 1 community by secondary sales value in September 2026, according to the supplied market figures.
The master-planned community combines residential developments with green spaces, golf-course surroundings, retail facilities and lifestyle amenities. Its range of apartments, townhouses and villas allows it to appeal to different household sizes and investment budgets.
For investors, Dubai Hills Estate offers the opportunity to evaluate both apartment investments and family-oriented homes within an established residential environment.
#1
Secondary Sales Value
Reported community ranking for September 2026
AED 880M
Reported Sales Value
September 2026 community sales figure supplied
The community’s reported secondary-market leadership is particularly relevant to owners considering resale and buyers looking for completed properties. Nevertheless, transaction activity should be assessed alongside current asking prices, actual completed sale prices, rental yields, service charges and competing inventory.
Community Market Read
High transaction value is a signal to investigate, not a guarantee of returns.
Dubai Hills Estate’s reported secondary-market leadership highlights its importance within Dubai’s residential market. Investment outcomes still depend on the purchase price, property characteristics, ongoing expenses and future demand.
06 · Developer Performance
Emaar’s Market Share Rises from 13% to 18%
The supplied figures indicate an increase in Emaar’s reported market share between June and September 2026.
Emaar’s reported market share increased from 13% in June 2026 to 18% in September 2026, marking the third consecutive month of growth.
This represents an increase of five percentage points over the period. The upward movement suggests that Emaar strengthened its relative position within the market during these months. Its established communities, range of residential products and presence in premium locations may contribute to buyer interest.
Market Share Comparison
June vs. September 2026
13%
June 2026
Reported market share
18%
September 2026
Reported market share
+5 pp
Percentage-Point Increase
Change between June and September
For real estate investors, market-share trends provide additional context when evaluating a developer’s position. They can help distinguish a developer’s overall performance from broader market movements.
However, the exact interpretation depends on how market share was calculated, including whether the measure uses sales value, transaction volume or a specific subset of primary and secondary transactions. The supplied figures do not specify the underlying calculation methodology.
Data note: The 13% and 18% figures are reproduced
from the supplied content. The five-percentage-point change is
calculated from those figures. The market-share methodology and
monthly figures should be confirmed before publication.
Investor Perspective
Market-share growth adds context to a developer’s performance.
Investors should use this trend alongside transaction-level data, property pricing and current market conditions rather than treating market-share growth as a guarantee of future price appreciation or investment returns.
07 · Community Highlights
Two Emaar Communities Feature Among Dubai’s Top Four
Dubai Creek Harbour and Dubai Hills Estate feature among the leading communities by sales value in the supplied September data.
The supplied September 2026 figures identify Dubai Creek Harbour and Dubai Hills Estate among Dubai’s top four communities by sales value. Their reported performance reinforces the importance of location and community positioning when assessing Dubai’s property market.
Dubai Creek Harbour
AED 1.09B
Dubai Creek Harbour is a waterfront-oriented master-planned destination offering residential properties, views, retail options and access to leisure facilities.
Its appeal includes modern apartment living and a setting designed around waterfront spaces and urban amenities. Buyers may consider it when looking for contemporary residences and exposure to Dubai’s waterfront property segment.
Dubai Hills Estate
AED 880M
Dubai Hills Estate combines residential neighbourhoods with green spaces, golf-course surroundings, retail facilities and family-oriented amenities.
Its mix of apartments, townhouses and villas provides options for both homeowners and investors seeking properties in an established master-planned community.
Both communities demonstrate how different residential environments can attract substantial transaction value. Buyers should compare each property’s pricing, service charges, expected rental income and resale prospects before making an investment decision.
Community Comparison
Waterfront living and green community spaces serve different buyer priorities.
Dubai Creek Harbour offers a waterfront-oriented residential setting, while Dubai Hills Estate combines residential neighbourhoods with green spaces and golf-course surroundings. The right choice depends on the individual property’s price, location, costs and suitability for the buyer’s objectives.
08 · Sales Value Rankings
Top Emaar Communities by Sales Value in September 2026
Reported sales values across five communities listed in the supplied September market data.
The following communities recorded the sales values listed in the supplied September market data.
| Emaar Community | Reported Sales Value |
|---|---|
| Dubai Creek Harbour | AED 1.09 billion |
| Dubai Hills Estate | AED 880 million |
| Downtown Dubai | AED 370 million |
| The Valley | AED 220 million |
| Arabian Ranches | AED 190 million |
Dubai Creek Harbour led the listed communities with AED 1.09 billion in sales, followed by Dubai Hills Estate at AED 880 million.
Downtown Dubai recorded AED 370 million, reflecting activity in one of the city’s established urban residential destinations. The Valley and Arabian Ranches also contributed to the reported results, highlighting activity across different residential formats.
Urban and Waterfront Living
Downtown Dubai and Dubai Creek Harbour may appeal to buyers interested in urban amenities, contemporary apartments and waterfront-oriented lifestyles.
Green and Family-Oriented Communities
Dubai Hills Estate and Arabian Ranches offer alternatives for buyers considering green spaces and family-oriented residential environments. The Valley provides another option within Emaar’s broader portfolio.
Important: The supplied content identifies
Dubai Creek Harbour and Dubai Hills Estate among the top four
communities but provides sales values for five communities.
The figures above are reproduced as supplied and are not
independently verified.
Sales Value Insight
Sales value measures transaction activity, not future investment performance.
Community-level sales figures provide a snapshot of market activity during the reporting period. They do not guarantee future price growth, rental income or resale returns.
09 · Investor Guide
What Emaar’s September Performance Means for Property Investors
Different buyer profiles require different due-diligence priorities, even when market activity appears strong.
Emaar’s September 2026 results provide several considerations for buyers evaluating Dubai real estate. The appropriate investment approach depends on whether the objective is purchasing an off-plan property, acquiring a completed home, investing in luxury real estate or finding a long-term residence.
For Off-Plan Investors
Research construction progress, the contractual handover date, payment schedule, service-charge estimates and the developer’s documented delivery history. Strong sales figures should complement, not replace, project-level due diligence.
For Ready-Property Buyers
Compare completed transactions in the same building or community, assess the property’s condition and calculate net rental yield after recurring expenses and vacancy allowances.
For Luxury Investors
Examine the depth of demand at the relevant price point, the number of comparable listings and the potential resale market for high-value homes.
For Long-Term Homeowners
Consider community amenities, commuting requirements, maintenance costs and the suitability of the property for your household’s needs.
Ultimately, the strongest investment decision comes from matching a property’s characteristics and purchase price to a clear financial or lifestyle objective.
Investor Checklist
Evaluate the property, not just the developer’s ranking.
Compare achieved transaction prices, estimate all ownership costs, assess realistic rental demand and review the property’s suitability for your investment horizon before committing capital.
Conclusion · September 2026
Emaar Reinforces Its Position in Dubai Real Estate
Key findings from the supplied September market figures.
Emaar Properties’ reported September 2026 performance placed the developer at the forefront of Dubai’s property market, with AED 4.1 billion in combined primary and secondary sales and 1,021 transactions.
Its reported leadership in secondary-market sales, luxury transactions above AED 10 million and premium pricing highlights its presence across several important segments. Meanwhile, Dubai Hills Estate and Dubai Creek Harbour stood out among the listed communities, demonstrating the significance of established residential destinations.
For buyers, sellers and investors, these results offer a useful snapshot of market activity. However, individual investment outcomes will depend on purchase price, property quality, rental demand, financing costs and future market conditions.
Explore Your Next Opportunity
Looking to invest in Dubai real estate?
Explore Emaar’s residential communities, compare available properties and review the latest transaction data before deciding which investment best matches your goals.
Disclaimer: This article is based on the September
2026 market figures supplied for publication. The statistics and
rankings have not been independently verified. Property investments
involve risk, and past transaction activity does not guarantee future
performance. Actual prices, rental income, ownership costs and
investment returns vary by property and market conditions. Readers
should conduct independent due diligence before making property
investment decisions.
Frequently Asked Questions (FAQ )
Emaar recorded approximately AED 4.1 billion in combined primary and secondary property sales across 1,021 transactions.
Emaar ranked first by sales value, supported by strong secondary-market activity, luxury property transactions, and demand across its established residential communities.
Dubai Creek Harbour led the listed Emaar communities with AED 1.09 billion in sales, followed by Dubai Hills Estate with AED 880 million.
Emaar ranked first in the reported category of properties valued at AED 10 million or more, recording 36 luxury property transactions during September 2026.
Emaar properties may appeal to investors because of their established communities and market presence. However, investment potential depends on purchase price, rental demand, service charges, location, and future market conditions
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Disclaimer: This article is based on the September 2026 market figures supplied for publication. Statistics and rankings have not been independently verified. Property investments involve risk, and past transaction activity does not guarantee future performance. This content is for general informational purposes only and does not constitute financial or investment advice.
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